Solutions Revealing Customer Activities and Market Research

Listening Methods designs and implements solutions that get the ‘hard to get’ high value sales, marketing, customer experience and operations data from customer interaction channels. This typically untapped data may come from:

• Calls Recorded in Contact Centers
• Customer interactions at branch offices, front desks or retail sales outlets
• Streaming Audio and Video
• Continuous Web Searches
• Web Interactions and emails
• Customer Surveys
• CRM and Transaction System Events

Our consultants determine what data is available, measure its quality, accuracy and acquisition costs.  We design the appropriate mix of business processes and tools to make the important information available to business units and operations managers.

This data is presented to business users either through reports and dashboards created by Listening Methods or by the company's IT department. Or it may be used to populate CRM Data Warehouses, thus made available via corporate business analytics solutions.